As the strategic expert, I often find that a lot of my clients have brains that work in opposite of mine, as in they are the “creative” ones. One thing I love about my clients is all the big ideas they have for their business, but consequently, one of the things that actually trips them up is ALL THE IDEAS THEY HAVE FOR THEIR BUSINESS. It’s common for them to want to launch a new offer, program, workshop, event, etc. every other week, but in all reality this actually is what’s holding them back from that next level.
Oftentimes, what I find is that they want to execute / put out into the world that new idea RIGHT AWAY as they fear losing out on capitalizing on their energy of that offer. It’s kind of like shiny object syndrome in a way. They get distracted by the next big idea or thing and want to jump ship vs. implementing a strategy that can truly support their big idea. It's a common misconception that acting quickly is always the best course of action. In reality, taking a step back and slowing down can actually help you make more informed and thoughtful decisions that will ultimately move your business forward faster.
When it comes to the fear of missing out (FOMO), it's important to remember that not every opportunity is right for your business. By rushing into something without fully considering the right audience, funnel and timeline to implement, you’re doing yourself, and your potential clients a disservice.
When you act quickly, and without forecasting this idea into your larger sales plan, or identifying if it’s even an offer that your audience wants or needs, and then priming and prepping your audience for this offer, you’re actually costing yourself money. Think about all that goes into launching a new offer — a sales page, copywriting in forms of sales page copy, emails, social media posts, as well as design elements, program build out, tech and operational tasks behind the scenes, energetics and time devoted to this launch… it’s a lot. And if not done strategically, there’s often a let down when it doesn’t convert like you *THINK* it should.
Ultimately, this offer COULD actually be just what your audience needs. It COULD fit perfectly into your sales plan and offer funnel. But what you need is a strategy for launching this offer. It needs a runway. You need to properly identify what audience this is for, how it solves their problems, what you will do to warm them up and prep them for this offer, execute on drawing them in, and then launching it with the right systems and structure set up to support both the launch and execution of the offer.
By taking the time to develop a strategic plan, you can maximize your chances of a successful launch. In my experience, this typically looks like an 8-12 week timeline. In this timeframe, you draw your audience in with some sort of lead magnet or free offer, nurture them, host a live “event” of some kind, and then launch. All while perfecting the right messaging, systems and tools on the backend to deliver a high-quality, premium experience to your audience throughout this journey.
This is what I do with my clients whether it be in an intensive, or 1:1 coaching. We map out each new offer — and EXISTING offer and strategy from a birds eye view, all the way down to the nitty gritty details. Nothing is missed, and all you have to do is come with the idea and we talk out the rest. What do you walk about with? Clarity and confidence to support your idea, knowing it will land with your audience and a process you can trust to convert. If you are an ideas woman, but need the strategic support to bring them to life — in a way that will benefit your business and not leave you burnt out and constantly hustling, let’s chat!
